We’re Certifiable!

February 28, 2012

BroadBased Receives National Certification from the Women’s Business Enterprise National Council (WBENC).

After a rigorous application process, we are excited to announce our new WBENC (pronounced wee-bank) certification.

The organization’s website states, “The Women’s Business Enterprise National Council is the largest third-party certifier of businesses owned, controlled, and operated by women in the United States. WBENC, a national 501(c)(3) non-profit, partners with 14 Regional Partner Organizations to provide its world class standard of certification to women-owned businesses throughout the country. WBENC is also the nation’s leading advocate of women-owned businesses as suppliers to America’s corporations.”

BroadBased joins an elite group of just 17 WBENC-certified businesses in Jacksonville and is one of only 410 in all of Florida.

What WBENC Certification Means

Major corporations that pay membership fees and have an active supplier diversity program, or will have one within 12 months of membership, are classified as Corporate Members. Corporate Members must also demonstrate a commitment to actively conduct business with WBENC-certified WBEs. Thousands of major corporations and a select group of government entities accept this certification. By including women-owned businesses among their business partners, corporations and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier and vendor diversity programs.

“We’re proud to have this certification,” said BroadBased CEO Jan Korb, who founded the company in 1996. “It’s something that we worked on for six months. It is immediately helpful to our clients who are already WBENC Corporate Members.”

BroadBased is also certified as a Jacksonville Small Emerging Business (JSEB) for the City of Jacksonville and a Disadvantaged Business Enterprise (DBE) for the State of Florida.




Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.