Three… Two… One… Launch!

June 28, 2012

In addition to the newly launched Mac Papers website, BroadBased also recently wrapped up two other Web projects for Riverplace Tower and Driver McAfee Peek & Hawthorne.

Our process for designing a website begins with our comprehensive Website Planning Guide. The guide enables us to collaborate with each client to define website goals and objectives, target audiences, competitors, desired content and features, and success measures. Next steps include wireframes and content development. Only after these steps have been completed do we move into the design phase, thus ensuring the most time-efficient, cost-effective and results-oriented experience for our clients.

Additional steps to refresh an existing website include:

  • Analyze existing site performance
  • Perform a Search Engine Optimization Analysis
  • Analyze competitors’ sites and prepare a performance comparison


Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.