Branding Brush Up

June 28, 2012

Sometimes an individual concept can grow into a driving force for an entire campaign. A recent Mac Papers project is a case in point. What began as a campaign-specific brochure and micro-site grew into revamped messaging, new print materials and a website redesign.

While Mac Papers is the leading supplier of fine printing papers and envelopes in the Southeast, they also provide graphic supplies, wide format media, wide format equipment, packaging solutions, office supplies and custom product and logistics solutions for high-volume paper users.

The company’s previous website focused mainly on the fine paper products it offers, but now BroadBased has transformed the site into a showcase for the growth of Mac Papers into a company that offers much, much more.


Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.