Rayonier Health and Wellness Program Is Off and Running

May 14, 2013

rayonier-stay-strongBroadBased Communications is helping Rayonier with a coordinated communications campaign to support the global forest products company’s comprehensive health and wellness initiative called Stay Strong!

As part of the campaign, we have researched, written and designed a series of 11 x 17 posters for distribution in break rooms and common areas. Each poster features a Rayonier executive with a photo and profile of that executive’s fitness routine. The poster content also will be re-purposed as Reader Board slides and for emails and the company intranet.

By helping its employees “Stay Strong!” Rayonier is creating a culture of wellness, performing a service for its workers, and addressing the direct and indirect costs of providing employee healthcare.

In addition, the campaign includes a series of monthly postcards based on the Stay Strong! campaign’s health and wellness calendar. The postcards are mailed to employees’ homes with program updates, health tips and employee testimonials.




Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.