BroadBased Communications is helping Rayonier with a coordinated communications campaign to support the global forest products company’s comprehensive health and wellness initiative called Stay Strong!
As part of the campaign, we have researched, written and designed a series of 11 x 17 posters for distribution in break rooms and common areas. Each poster features a Rayonier executive with a photo and profile of that executive’s fitness routine. The poster content also will be re-purposed as Reader Board slides and for emails and the company intranet.
In addition, the campaign includes a series of monthly postcards based on the Stay Strong! campaign’s health and wellness calendar. The postcards are mailed to employees’ homes with program updates, health tips and employee testimonials.