Category Archives: Corporate Communications

Marketable marketing skills

In The rise of the marketer: Driving engagement, experience and revenue, a recent report published by The Economist Intelligence Unit (and sponsored by Marketo) the following question is posed: What are the top three areas in which you need to develop skills in your marketing operation? The results skew heavily toward technology –– which is… Continue Reading

Generation Next: BroadBased 2.0

BroadBased has launched a new website that reflects our sharpened focus on helping growth-minded organizations bridge the digital divide and capture the potential of new marketing technologies and platforms. With engaging design, informative content and clear navigation, the new site gets right to the good stuff — helping you increase sales and build your brand. Continue Reading

What a card!

A playful promotion designed for The LBA Group, a CPA firm in Jacksonville, Fla., features the LBA all-stars in a series of collectible sports cards. Each perforated card features a colorful caricature on the front, with each partner’s “stats” — such as position, rookie year and favorite karaoke go-to song — on the back. Collect… Continue Reading

5 Things Employees Really Want to Know

BroadBased CEO, Jan Korb, was recently featured in the International Association of Business Communicators’ (First Coast Chapter) online newsletter about obstacles to effective employee communications. Read her comments on five things employees really want – and need – to know for peak on-the-job performance. Continue Reading

Rayonier Health and Wellness Program Is Off and Running

BroadBased Communications is helping Rayonier with a coordinated communications campaign to support the global forest products company’s comprehensive health and wellness initiative called Stay Strong! As part of the campaign, we have researched, written and designed a series of 11 x 17 posters for distribution in break rooms and common areas. Each poster features a… Continue Reading

Team News

BroadBased announces the addition of David Carrier to our staff. David will contribute to several areas of the company, including design, marketing and production. “I couldn’t be prouder to have David on-board with the BroadBased team,” said Jan Korb, BroadBased’s CEO. “David is a well-respected and long-standing figure in our industry, and he brings with… Continue Reading

2012 In-house Marketer Qualifications?

It’s not unusual for us to field referral requests from clients and colleagues seeking candidates to fill design, marketing or public relations positions. After all, word of mouth can still be an effective way to find great candidates. Recently, however, due to recent advances in marketing technology (we think), job descriptions are showing signs of… Continue Reading

A Fresh Face at BroadBased

The next time you are in the BroadBased office you may very well see a new face belonging to Nikki Haywood, our summer design intern. An energetic addition to our team, Nikki graduates from the University of North Florida this fall with a bachelor’s degree in graphic design and digital media. A member of the Jacksonville… Continue Reading


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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
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