Can Google AdWords Work for You?

September 3, 2013

Although online advertising covers a broad territory, Google AdWords is one of the hottest vehicles for getting online customers onto your website. AdWords is the way you get listed at the top and along side of Google search results. It’s pay-per-click advertising, meaning you only pay when someone clicks on your ad.

“It sounds simple enough,” says Despina Pappas, who oversees BroadBased client AdWords campaigns, “but an AdWords campaign needs to be managed carefully to ensure that it’s cost effective.” By following Desi’s top five AdWords best practices, you can greatly increase the effectiveness of your campaign:

First and foremost, determine the top keywords for your ad by using the Google keyword tool. The tool can show you the average monthly searches as well as the competition for each keyword.

Second, determine what your daily and monthly budgets are for your campaign.

Third, try out different extensions, such as call and location extensions. This is an easy way for a user to get in immediate contact with you.

Fourth, feature keywords in your headline to make it clear to users that you have what they are searching for.

Fifth and finally, don’t be afraid to test out new ad copy or landing pages. If you aren’t seeing the progress you want with your current ad, tweak it!


Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.