Uptick in Click

September 3, 2013

ppc-keywordsThings keep clicking along in the world of pay-per-click (PPC) advertising. Here at BroadBased, we’ve seen a large shift in client budgets to online opportunities, including PPC — and we’re not alone.

The 2013 State of Paid Search report recently released by Hanapin Marketing reveals that 70 percent of PPC marketers increased PPC spend this year and nearly three-quarters plan to increase it again in 2014. See this article on Search Engine Land for more about the Hanapin report.

Whether you’re new to online advertising or are ready to tap its potential for the first time, BroadBased can help you understand your options, choose the right solution — from Google AdWords, Facebook ads, and banner and display solutions — and manage your campaign.



Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.