Digital marketing: Millennials vs. Boomers

December 7, 2016

We found a very interesting read with Magisto’s October report titled From Main Street to Madison Avenue: Millennials Disrupting 50 Year-old Balance of Marketing Power. The report states that society is now at an inflection point where digital marketing is not just “a” channel any more, but it’s “the” channel, led by social media and millennial-age marketers. The report goes on to state that according to eMarketer, 2016 will be the first year in history that digital media ad spending surpasses television ad spending. That’s definitely big news.

Furthermore, Magisto writes, social media (including ad spending and digital marketing) has evolved from an extension of a traditional marketing strategy to the underpinning of all marketing efforts, including earned, owned and paid media — a transition being led by millennials who instinctively start with digital. And they recommend that to efficiently and effectively unlock massive legacy budgets, larger and older companies need to do the same.

At BroadBased, we collaborate with nine out of ten clients on digital strategy. If you are looking for an experienced partner, our digital expertise is both BROAD and deep.


Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.