March 17, 2017
BroadBased was excited to attend this year’s IZEAFest Conference, which focuses on content and influencer marketing. Speakers included marketing executives from global brands such as Disney, Chipotle and Hewlett Packard, as well as technology giants such as Google and Yahoo.
The event was capped off by a networking event held at Universal’s Islands of Adventure theme park, where we had the opportunity to meet with leaders in the digital marketing industry.
“Overall, the conference was amazing, hearing from marketing experts across a variety of industries really reinforced a lot of the goals we’ve laid out for our digital strategies in 2017,” said Alexandra Morrison, BroadBased’s Digital Marketing Strategist. “Content marketing is a primary focus for us and we came away with some great insight to help our clients.”
Alexandra also reinforced her expertise with a recent certification from Hootsuite, one of the largest and most popular social media management platforms. As our digital marketing strategist, there’s no question that Alex is a pro at community building, content marketing and social media advertising and we’re not surprised that she passed her certification on the first try.