Branding a new organization grown from established roots takes a skilled hand. When the Coastal Blood Foundation was created as a non-profit endowment with proceeds from the 2015 merger of Jacksonville’s The Blood Alliance with OneBlood, the creative team at BroadBased developed the organization’s brand and website. Starting with an engaging tagline — “Community service is in our blood” — the organization rolled out its new identity in June to coincide with the foundation’s first grant awards totaling $190,000.
The mission of the Coastal Blood Foundation is to extend the legacy of The Blood Alliance by investing all proceeds of the non-profit’s sale back into the communities served. This is accomplished through focused funding of research and innovation for blood and blood-related products and services and related education, as well as identifying and supporting community outreach activities that continue the fight against blood-related diseases.
“Having served on the board of The Blood Alliance for six years and now on the board of Coastal Blood Foundation, the cause is meaningful to me and so important to the entire community,” says BroadBased CEO Jan Hirabayashi.