A new 100-page responsive website developed by BroadBased for Baker County Medical Services integrated four healthcare facilities into one master website under the main brand of Ed Fraser Memorial Hospital. Located 30 miles outside Jacksonville in the rural community of Macclenny, Fla., Ed Fraser Memorial Hospital and its affiliated facilities are more than medical providers.…

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Jacksonville’s leading pediatrician clinic, 24/7 Pediatric Care Centers, has launched a freshly designed website to increase brand awareness, provide valuable resources to patients and families, and grow new patient leads for its three First Coast locations. BroadBased collaborated with artist Russ Wilson to create a custom illustration that serves as the centerpiece of the practice’s…

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Maida Custom Vision, Jacksonville’s leading LASIK provider for over 20 years, recently selected BroadBased to assist with its online patient lead generation. Dr. Jerry Maida performed the first LASIK procedure in Jacksonville back in 1996, and since then his practice has been performing thousands of refractive procedures every year. In 2016, the practice merged with…

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Branding a new organization grown from established roots takes a skilled hand. When the Coastal Blood Foundation was created as a non-profit endowment with proceeds from the 2015 merger of Jacksonville’s The Blood Alliance with OneBlood, the creative team at BroadBased developed the organization’s brand and website. Starting with an engaging tagline — “Community service…

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As Jacksonville’s leading pediatrician clinic with three locations on the First Coast, 24/7 Pediatric Care Centers needed its website to keep up with the demand of today’s mobile user. BroadBased provided the solution with a custom-developed, responsive website created on our WordPress platform. The new site looks great on tablets and smartphones and loads lightning-fast…

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Ed Fraser Memorial Hospital added a new TV spot in September to its repertoire of commercials touting high-tech healthcare in a small town setting. We created the new :60 spot to promote the Macclenny hospital’s orthopedic specialty and build on the “We Treat You Like Family” campaign that features patient testimonials about their experience and…

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Placing the right message in front of the right audience using the right channel calls for a diversified approach, including traditional media. The BroadBased campaign for Ed Fraser Memorial Hospital continues to demonstrate how traditional media, in this case broadcast, can be highly effective for reaching certain demographics in a given media market. The most…

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Here’s Mary Daniel, Practice Administrator at 24/7 Pediatric Care Centers, describing her experience with our Online Review Management Strategy. You can also check out our blog post 3 reasons why every doctor’s office needs a healthy online review strategy for more info, then call Chris Ramaglia, BroadBased’s EVP of Digital Strategy to talk about how we can…

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Online reviews have never been more important, as studies have shown that almost 90% of consumers trust them[1], and admit that positive reviews influenced their purchase decision[2]. When it comes to the online reputation of a doctor’s office this statistic can have an especially dramatic impact, as positive reviews can win the trust of a…

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