Cheers to the new Jax Bourbon Social website

March 25, 2021

Jax Bourbon Social is an annual event to increase awareness and support the National Multiple Sclerosis Society. BroadBased teamed up with the organization to design the brand and launch a new website to promote the first-ever event.

The evening event hosts several tasting tables highlighting local and national bourbon and whiskey distillers’ offerings.  In addition, numerous bottles have been generously donated, and patrons will be able to purchase tickets to participate in a raffle at the event.

Our creative team enjoyed working on the project to capture the culture and lifestyle of bourbon aficionados, and craft an experience that would resonate with their audience and help sell tickets to the event.

“Since the very first meeting with Jan and Caitlin, the entire process has been easy, fun and has given us a chance to verbalize what we were looking to accomplish branding our first of many events,” said Teresa Eichner, Founder of Jax Bourbon Social. “Caitlin’s creativeness hit one out of the park capturing the exact look and feel I was only dreaming to achieve with our website.  I loved it the moment I laid eyes on it and knew all other branded marketing materials would certainly inherit that exact same personalized touch.”

Now that the new website is live, we’re helping them design the marketing materials, including brochures and a tasting menu.

Check out the website and find out how you can join the Smoothment!

Chris Ramaglia

Chris Ramaglia


Chris Ramaglia leads our digital strategies at the agency. He has more than 17 years' experience with online lead generation, holds nine digital marketing certifications, and has a borderline obsession with helping our clients smash their new business goals.