BroadBased Communications Shifts Ownership, Starts Process of Full Transition to EVP in 2024

January 10, 2023

BroadBased Communications, one of Jacksonville’s oldest privately-owned advertising and marketing agencies, announces it has a new majority owner as the company plans for full transition in 2024. Executive Vice President Chris Ramaglia has acquired 69% ownership of the company as of Dec. 31, 2022. This new structure lays the foundation for full transition of the company to Ramaglia in 2024. BroadBased Founder and Managing Partner Jan Hirabayashi holds the remaining shares and will remain with the company after the transition.

Ramaglia has built BroadBased’s expertise as a digital marketing firm and designed the firm’s custom suite of lead generation tools and protocols. Ramaglia has been with the company since 2015 and a partner in the company since 2016. BroadBased is located on Jacksonville’s Southbank.

“Solidifying the plan for the future of BroadBased is crucial for our clients and for our employees,” said Jan Hirabayashi, who founded the company in 1996. “For more than 27 years we built an agency that helps businesses large and small, located in Northeast Florida and beyond, grow and thrive. The second generation of the agency will continue our legacy of service along with growth fueled by innovation and vision.”

BroadBased is a full-service marketing firm based in Jacksonville. The company has continued to grow year-over-year and was named among Jacksonville’s “Fastest Growing Companies” in 2020. The company has worked with and helped grow some of Northeast Florida’s most respected and recognizable brands.

“This milestone is the latest in the evolution of an agency that has seen a lot of change in the last 27 years,” said Ramaglia. “I’m fueled by a passion for helping companies grow in size, revenue and profit through targeted lead generation strategies. My goal is to continue leading our team of experts to deliver customized digital marketing strategies to address specific pain points within an organization’s sales funnel. Our clients know the impact of every digital marketing dollar – and we’ll continue to deliver increasingly sophisticated solutions with measurable results.”

BroadBased Communications, Inc., is a full-service marketing firm specializing in integrated data-driven lead generation strategies. With deep expertise in healthcare, B2B, higher education, consumer services and other key industries, BroadBased delivers high quality leads in the form of new customers, patients and students through a custom-tailored and integrated online/off-line strategy. For more visit https://bbased.com/.

Chris Ramaglia

Chris Ramaglia

Partner

Chris Ramaglia leads our digital strategies at the agency. He has more than 17 years' experience with online lead generation, holds nine digital marketing certifications, and has a borderline obsession with helping our clients smash their new business goals.

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