After acquiring a controlling interest in BroadBased, Chris Ramaglia talks path forward

By James Cannon  –  Managing Editor, Jacksonville Business Journal Article link: After becoming a partner with BroadBased in 2016, founded by Jan Hirabayashi in 1996, Chris Ramaglia has helped the firm grow and expand its operations. Ramaglia recently acquired a controlling interest in the firm with plans for a full transition in 2024. The Business Journal…

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BroadBased Communications Shifts Majority Ownership, Starts Process of Full Transition to EVP in 2024

BroadBased Communications, one of Jacksonville’s oldest privately-owned advertising and marketing agencies, announces it has a new majority owner as the company plans for full transition in 2024. Executive Vice President Chris Ramaglia has acquired 69% ownership of the company as of Dec. 31, 2022. This new structure lays the foundation for full transition of the…

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How To Set A Marketing Budget (And What To Include)

How to set a marketing budget

Small and medium-size businesses often wonder how much they should spend on marketing plans. This can be a tough question for seasoned businesses, and even tougher for startups. While there’s no one-size-fits-all formula for calculating how much you should spend, BroadBased can offer you some guidelines. One thing to note is B2C (business-to-consumer) budgets are…

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