A Healthy Grand Opening Celebration for Serotonin Centers of Ortega
In June, Serotonin Centers of Ortega held a Grand Opening Celebration at their location in the Ortega Park shopping center. The BroadBased team partnered with Serotonin to execute an integrated marketing plan designed to drive awareness and RSVPs for the event, along with capturing photos and videos at the event for use in social media and digital campaigns.
“The Grand Opening was a huge hit, everybody had a great time and we set dozens of appointments with new clients,” said Mary Daniel, General Manager. “BroadBased delivered a marketing playbook that executed print and direct mail, email and text campaigns and a full digital strategy that drove over 100 RSVPs.”
The marketing playbook featured a strategy designed to attract and engage audiences that best align with the anti-aging center’s ideal client profile and raised awareness for their wellness services. Special emphasis was placed on content focused on their Four Pillars of Service – Medical Weight Loss, Hormone Optimization, Aesthetics, and Immunity/Recovery Services.
