A fresh coat of paint for the BroadBased website
March 17, 2020
After six months of diligently working to redesign our agency website, we’re proud to announce that the new version is live. Our goal with the new site is to showcase our client work, team and approach to marketing strategy, and we couldn’t be more proud of the final product.
Visitors are greeted with our new “Drive. Lead. Grow.” message on the homepage, which epitomizes our approach to marketing in 2020. Our clients partner with us to drive their strategies that lead to results and grow their businesses, and this new website serves up that message front and center.
Video is a key theme on the new look and feel, and we emphasize that with a Hero video featured on our homepage, along with a portfolio video that provides a stylized display of our client work.
Moving along to our About page, we decided to incorporate an infographic to give visitors a visual way to learn more about our agency. The design features some fun facts as well, and is done in an animated style that matches the new site’s design.
Our Team page now features more detailed info about our team, including our favorite photos and a glimpse inside of what we enjoy doing when we’re not working hard at the agency.
Based on our previous website’s analytics, we decided to prioritize the Work page due to it being so popular with our visitors. Detailed info is provided about our client projects to show why they’re so successful, and users can experience more of the video content we’ve helped our clients create.
Posting valuable marketing tips, trends and agency news has been a staple of the BroadBased content strategy for more than two decades. This is why we completely revamped our blog and converted it to a Resources hub. It’s now broken down by the three primary types of content we publish — news and blog posts, videos, and research pieces.
We’re extremely pleased with the look and experience of the latest edition of the BroadBased website and invite you to give us your comments and feedback via email. If you’re interested in refreshing your website to drive more leads and grow your business, check out our new Contact page to get in touch.
