Social Media

Design your social media strategy for results, not noise.

Social media strategies have tremendous potential for reaching current and prospective customers with up-to-the-minute content that drives sales. But capturing that potential requires a coordinated strategy, not random tweets and posts. How do you use your internal and external resources most efficiently? Are you ready to jump in but prefer some guidance before the training wheels come off?

If you’ve experimented with social media such as Facebook, LinkedIn, Twitter and Pinterest and are ready to commit to a program that produces real results, BroadBased will help you do it right. We employ a research-based process to help you determine which social media channels are right for your organization. And we’ll guide you through the planning and launch phase, including strategy, content development, go-live and measurement.

View Our Solutions

Our Process

  • Identify appropriate social media channels based on target audience and business goals.
  • Set interaction parameters, rules of engagement and house rules.
  • Brand pages.
  • Develop messaging strategy based on pre-defined goals.
  • Develop monthly content based on approved topics.
  • Schedule approved content in advance for automatic posting.
  • Monitor and report.

Case Study

220 Riverside Apartments

The Challenge:

BroadBased was recruited to assist Mid America Apartment Company (NYSE: MAA), a national REIT, in generating local buzz and pre-leasing activity for 220 Riverside Apartments, Jacksonville’s hottest new luxury apartment complex, while it was under construction and months from opening.

The Solution:

BroadBased developed a creative and carefully crafted Facebook page designed to communicate the vision of the property and generate excitement about the revitalizing Brooklyn neighborhood, developing businesses and leasing opportunities at 220 Riverside Apartments.

The Result:

The social media strategy generated 74,000 views and more than 4,000 “Likes” before the property was open for residents to move in. Six months after the grand opening the property was 98 percent leased.


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A Jacksonville, FL digital advertising agency specializing in marketing communications, website design, local SEO, social media and public relations.
1301 Riverplace Boulevard · Suite 1830 · Jacksonville, Florida 32207 · 904.398.7279