BroadBased Communications Creates International Marketing Campaign

November 1, 2001

BroadBased Communications, Inc. of Jacksonville has been selected to produce a comprehensive international marketing and corporate identity campaign for a growing Jacksonville manufacturer.

The 2002 campaign for G.H. Stenner & Co., Inc. encompasses a new corporate logo, direct mail, point-of-purchase, print advertising, website and CD-ROM materials, as well as media kits, catalogues, product specification sheets and installation and maintenance manuals and videos.

Stenner manufactures a complete line of chemical feeder pumps that are preferred by water treatment professionals for their reliability and ease of maintenance. Stenner markets its products throughout the United States and internationally for a broad range of uses, from commercial swimming pools to municipal water treatment plants. BroadBased is producing Stenner marketing materials in English, German, French and Spanish.

“We’re excited to be part of the Stenner team for this major marketing campaign and corporate identity makeover,” said Jan Korb, BroadBased president. “Stenner is an exceptional company whose quality is evident in both the loyalty of its customers and the dedication of its employees. Our objective has been to convey the company’s commitment to quality, technology and customer service through a vibrant, informative marketing effort that continues to increase Stenner’s market share.

“One element of the campaign is Pumpy the Cat, a BroadBased creation that Stenner has adopted as an educational mascot for customers. Pumpy is enhancing Stenner’s emphasis on customer service through the creative dissemination of information on proper product installation, maintenance and applications.

“We’re a company that’s nearly 50 years old, yet we have a very dynamic approach to growth and customer service,” said Tim Ware, Stenner president. “We wanted a corporate look and business-to-business marketing materials that would directly connect who we are with what our customers need. BroadBased has shown us that they’re able to deliver a campaign that’s both creative and customer focused.

Jan Hirabayashi

Jan Hirabayashi

Managing Partner

Jan Hirabayashi founded BroadBased in 1996 and is the company's managing partner and lead marketing strategist.