Web Feats: New BroadBased Sites Show Diversity of Design, Uses

April 1, 2006

Continuing to expand its Web site design portfolio, BroadBased Communications recently launched two new client sites while also redesigning its own Web presence.

The BroadBased team launched sites in recent weeks for Majestic Oaks, a master planned residential community in Brunswick, Ga., and for The Ethan Long Studio, featuring the creations of illustrator Ethan Long.

“These two sites are very different in their purpose and feel, but they demonstrate very clearly how a Web presence can accomplish different goals with equal effectiveness,” says BroadBased President Jan Korb.

Majestic Oaks is using its Web presence (www.majesticoaksga.com) to convey to prospective buyers the quality of the community and the craftsmanship of its builder with a combination of photographs, floor plans and — equally important — the overall look and feel of the Web site design.

“Many of today’s homebuyers will look for information online before actually touring the physical site, so it’s essential to have a Web presence that has the same quality and style we’re building into our community,” says Christopher C. Dostie the founder and president of Kingsouth Construction, the Majestic Oaks developer. “The Web site designed by the BroadBased team does an excellent job of capturing that quality.”

The Majestic Oaks site also gives visitors an opportunity to fill out a guest book to receive updates on the development’s progress while at the same time building Kingsouth’s prospect data base.

For Ethan Long’s Web site (www.ethanlong.com), the challenge was to blend the lightheartedness of the artist’s illustrations with his earnest commitment to educating children of all ages through art. Long has illustrated and written many children’s books, and one of his latest projects, an animated cartoon called “Farm Force” won the Viewers Choice Award in Nextoons: The Nicktoons Film Festival 2005.

“As an artist, I knew what I wanted for my site, but I needed the objectivity and expertise of talented graphic designers like Jan and her team to translate the vision into form and function,” Long says. “I’m very pleased with the results.”

The third BroadBased-designed site to hit the Net in recent weeks is www.bbased.com. Check it out to see the entire BroadBased site design portfolio.


Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.