Unique Solutions for Unique Situations
March 1, 2007
The world’s most advanced diagnostic imaging has arrived in Jacksonville. Precision Imaging Centers has chosen Jacksonville to open a world-class facility that will raise the bar on the quality, comfort and safety of non-invasive diagnostic imaging.
To launch its brand in the Jacksonville market, Precision Imaging chose BroadBased to design a marketing plan to reach target audiences with marketing messages tailored specifically to them. The plan included market research, media relations, event sponsorship, direct mail, trade show solutions, sales collateral and print advertising.
We’re expecting Precision Imaging to have a major impact on Jacksonville health care, and we are thrilled they’ve chosen to bring this state-of-the-art technology to our community!
CSI is a major regional provider of comprehensive telecommunications solutions ranging from telephone and voice mail systems to fiber optic and copper cabling. BroadBased worked with the CSI marketing team to develop a total marketing plan and modular marketing kit to support and drive their continued growth.
As part of the plan, CSI embraced a new brand identity, created by BroadBased, to elevate the perception of the company in the marketplace. The new logo and brand identity were rolled out in conjunction with new services being introduced by the company. In addition to the logo, components of the plan included new marketing materials and a new Web site currently under development.
Charming Your Pictures is the brainchild of Kim Surrency and Christi King, two respiratory therapists in the Neonatal Intensive Care Unit at Baptist/Wolfson’s Hospital, who have expanded their love of “small things” by launching a business that features charms made with their customers’ sentimental photographs.
As a small start-up company, Charming Your Pictures needed to establish a market presence and generate sales without a large advertising budget. BroadBased designed a marketing strategy that included earned media, an expanded Web presence, a new catalog and an overall marketing design approach that captures the company’s unique charm. As a result, Kim and Christi had their biggest year ever in 2006 and were featured in early 2007 in the Florida Times-Union and on WJXT Channel 4.