BroadBased Collects Two Silver Addy Awards

March 1, 2007

As part of Mayor Peyton’s Literacy Initiative, each baby born in Duval County participating hospitals in 2007 is eligible to receive the free baby RALLY infant literacy kit. The kit contains two custom board books, a key-to-the-city rattle and music CD with custom songs recorded by the Paxon School for Advanced Studies Chorale. The kit also contains a sippy cup, bib, burp cloth and an informational magnet all packaged in a zippered tote.

“Working with BroadBased on baby RALLY was a pleasure,” said Mayor John Peyton. “With a great team, great talent and the know-how to get the job done, BroadBased always delivers!”

LBA Advisor, designed by Carolyn Audije and illustrated by Ken Dubrowski, is a news magazine produced for clients of the LBA Group. The publication offers helpful information on personal and business planning, health care consulting, employee benefit plans and forensic, litigation and valuation services.

“BroadBased was the key to launching our LBA Advisor magazine,” said Jamie Trayner, Marketing Director for the LBA Group. “Their team of professionals took our basic concept and developed an award-winning product. After seven years of working with this talented group of people, I continue to be WOW’d with their creativity and professionalism.”


Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.