Knowledge is Power

December 1, 2007

Industry Ad Spending Analysis – Using Standard Industrial Classification (SIC) codes, industry ad-spending reports can be obtained which provide average industry ratios, including advertising as a percentage of sales; advertising as a percentage of margin; and the trend from last year to this year. This information is very useful when determining how much you should spend on your advertising budget.

Company Ad Spending Analysis – Curious about how much your competitors spend and where they advertise? An ad-spending analysis provides information on advertising spending for a specific company or brand over the previous 12 months. The analysis includes:

  • Total dollars spent on advertising
  • Dollars spent by media type
  • Specific media vehicles used

Thousands of companies, brands and media vehicles are tracked. This analysis is great for determining what the competition is spending and can be taken into consideration when setting your own advertising budget. Call Jan with the SIC code or the names of specific competitors to receive information on the availability of data and an estimate.


Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.