Trade Show Tips

For the upcoming trade show season – in addition to sprucing up your display – don’t forget to pre-promote the show to your target market. Try one or more of the following tips.

  • Advertising in trade journals and in the advance show program
  • Adding the name of the show and your booth number to all your pre-show marketing
  • Issuing press releases announcing new products and services, key people attending the show and special show promotions
  • Mailing out cards redeemable for a gift in the exhibit
  • Putting stickers promoting the show on all company correspondence, including all outgoing mail and faxes

About Jan

Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.

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