Acronym of the Month: SEO – Search Engine Optimization

January 1, 2008

SEO – Search Engine Optimization

SEO is a process designed to help increase organic (free) search results. Organic results are un-paid rankings of Web pages returned by search engines in response to a keyword query. The page placement of a company in a Web search can be significantly increased if the Web site is optimized to be as visible as possible to search engines. You just have to provide enough information in the Web site for the search engines to be able to find you and your many products or services.

Look at it this way. If you go into Total Wine and ask them if they have “wine” they will tell you that you have thousands of options (and they will look at you crazy). And if you ask if they have red wine, they will give you hundreds of options. If you ask for a merlot, the search is narrowed to under a hundred. But if you ask for a 1996 Beringer Founders Estate Cabernet Sauvignon, they will take you directly to the spot on the shelf.

Case in point: Our client, Communications Solutions President Scott Perkins, says:

“Before we started working with BroadBased, we contracted with a national web hosting and advertising company to create a Web site for us, they promised to draw large numbers of visitors to our Web site, but month after month we only average 15-20 “real” visitors over an entire month. Our Web site didn’t seem to be doing much for us, until we found BroadBased. Jan and her creative experts designed a completely new Web site for us last summer, and the BroadBased team insisted that one of the top priorities of this new site would be the ability to be easily found on the Internet and among major Search Engines. Once the site was completed we had an immediate increase to about 200 hits a month, and after BroadBased implemented Search Engine Optimization (SEO), our site is now averaging close to 20 visitors a day Monday through Friday, and averaging well over 400 visitors a month and still growing.

If you’d like to point out your spot on the Internet shelf, contact Jan Korb for an SEO analysis of your Web site. She’s happy to show you how to improve your positioning.


Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.