What You're Reading

June 1, 2008

In our April poll, we asked which local publications you read. The Florida Times-Union topped the list, with Folio a close second and the Jacksonville Business Journal rounding out the top three. Honorable mentions go to Jacksonville Magazine, Arbus, Resident, RAP Newsletter, Jacksonville.com and, of course, the BROADcast. :  )

A study of the differences in online behavior among heavy, medium, light and non-newspaper readers showed that non-newspaper readers are likely to be younger, but they are actually heavier-than-average online news consumers. Meanwhile, heavy newspaper readers are more likely to engage with traditional print news brands online.

Jan Hirabayashi

Jan Hirabayashi

Founder / Senior Strategist

Jan Hirabayashi founded BroadBased in 1996 and is the company's managing partner and lead marketing strategist.

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