Outdoors and Loving it with Jacksonville Kids

March 1, 2009

RALLY Jacksonville! event – Great Outdoor Adventure

Two BroadBased employees recently shared moments in the sun with area children. More than 200 children participated in the latest RALLY Jacksonville! event – Great Outdoor Adventure – as part of Mayor Peyton’s Book Club early literacy program.

During the morning’s activities, Jacksonville Mayor Peyton was present to help with a tree planting. The children heard stories, took nature walks and had their photos taken with RALLY! mascots Pete the Dog and Chlorophyllis. They returned home armed with gifts of seeds, birdhouses, and healthy treats.

BroadBased Traffic Manager Joy Jarrell supervised the photo booth, and Web Designer Sean Collins helped serve treats at the Native Sun table.

“Our table was a big success,” said Collins. “All in all, it was a great turnout and a great day.”

BroadBased Communications was the creative team behind RALLY Jacksonville! in the program’s first season. Now, aside from volunteer projects, BroadBased personnel continue to work with RALLY Jacksonville! and its current staff.

“At this point, it’s a labor of love for us,” said Jarrell.


Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.