Picture this scenario: You need a campaign to reach the 20-somethings in your town. You place an ad on Facebook. You also place print and radio ads that run concurrently. The results: through the real-time monitoring on Facebook, you learn that your ad received nearly two million views and 500 click-throughs to the page you set up for reinforcement, far outperforming print and radio ads.
That’s an actual BroadBased case history. But it’s not just about reaching 20-somethings. Facebook accounts are skyrocketing in other age sectors. And for the first time Facebook is beating MySpace accounts start-ups in selected groups. If you need the high school crowd, try MySpace. For others, move toward Facebook.