Picture Your Face on Facebook

March 1, 2009

Facebook users by age group (Feb/March 2009)

Facebook users by age group (Feb/March 2009)*New users since December/January. Excerpted from Matt Dickman on Digital Marketing and Social Media, http://technomarketer.typepad.com

Picture this scenario: You need a campaign to reach the 20-somethings in your town. You place an ad on Facebook. You also place print and radio ads that run concurrently. The results: through the real-time monitoring on Facebook, you learn that your ad received nearly two million views and 500 click-throughs to the page you set up for reinforcement, far outperforming print and radio ads.

That’s an actual BroadBased case history. But it’s not just about reaching 20-somethings. Facebook accounts are skyrocketing in other age sectors. And for the first time Facebook is beating MySpace accounts start-ups in selected groups. If you need the high school crowd, try MySpace. For others, move toward Facebook.


Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.