Introducing: Jules Allen

BroadBased welcomes Jules Allen as its new Chief Information Officer. His resume reflects his deep passion for what he does and includes titles such as Chief Technology Officer, Director of Internet Strategies through Director of Product Delivery, Security and System Integrity and Vice President of Persuasive Technologies. Also in that line-up is a lengthy stint as a technology correspondent for the St. Petersburg Times, and founder of “The Site Seeing” column, which is still in existence online.

“I have known Jules for nearly 20 years,” says BroadBased CEO Jan Korb, who shares a St. Petersburg, Fla., background with him. “He’s an innovator and strategic thinker in communications and technology. In our new collaboration, he is focused on advanced digital strategy development and implementation for our clients. He will be leading a new niche market for BroadBased that focuses on advanced Internet applications.”

Most recently, Allen was Chief Technology Officer for Widmeyer Communications, a public relations agency with offices in New York City and Washington, DC. Prior to that he was responsible for technical aspects of the Digital Strategies Group at Porter Novelli in Washington, D.C., working for clients such as the Centers for Disease Control and Prevention, American Heart Association, Penske, IRS and FDIC.

“I see my role at BroadBased as helping to create very, very usable Web site applications — a lot more dynamic applications for clients,” Allen said. “We now offer capabilities — that did not previously exist in-house — to produce creative applications for the iPhone and Android devices. Mobile is huge, and for many these have become the sole ‘smart’ devices with which people interact.”

Allen is a resident of both St. Petersburg and Washington, D.C., and now will be a frequent visitor to Jacksonville. A native Englishman, he became a resident of the U.S. in the late 1980s. He loves travel and food, in addition to a passion for design. So it’s no wonder that on a recent visit to London he sought out two of his favorite destinations there — St. John Bread and Wine and the Design Museum to view the works of the former Braun products designer Dieter Rams.

You can contact Jules at Jules@bbased.com and follow him on Twitter at @JulesAllen.