You’d like to keep in step with the millions of users of social media, but you’re wondering who you should bring to the dance. BroadBased’s Digital Media Strategist Tonisha Landry-Gaines has some suggestions.
“Regardless of whether your purpose is to manage your brand or reputation, or promote your business or yourself, a few simple principles should guide your choice of a social media partner,” says Gaines.
Her suggestions are to choose a partner:
- Who can demonstrate longevity and experience in the role you seek to fill
- Who wants to be knowledgeable of your business objectives and overall marketing strategy
- Who can clearly explain how social media complements your overall strategy
- Who will train you on implementation
- Who can show results
“Of course, we believe that here at BroadBased we are well qualified to meet those requirements,” said Landry-Gaines. “What sets us apart is that we understand social media is a tool – one of many tools in our arsenal – to support our clients’ business objectives. Social media is not a replacement for, but a complementary component of, a marketing strategy.”