How to Choose a Social Media Partner

June 30, 2010

You’d like to keep in step with the millions of users of social media, but you’re wondering who you should bring to the dance. BroadBased’s Digital Media Strategist Tonisha Landry-Gaines has some suggestions.

“Regardless of whether your purpose is to manage your brand or reputation, or promote your business or yourself, a few simple principles should guide your choice of a social media partner,” says Gaines.

Her suggestions are to choose a partner:

  • Who can demonstrate longevity and experience in the role you seek to fill
  • Who wants to be knowledgeable of your business objectives and overall marketing strategy
  • Who can clearly explain how social media complements your overall strategy
  • Who will train you on implementation
  • Who can show results

“Of course, we believe that here at BroadBased we are well qualified to meet those requirements,” said Landry-Gaines. “What sets us apart is that we understand social media is a tool – one of many tools in our arsenal – to support our clients’ business objectives. Social media is not a replacement for, but a complementary component of, a marketing strategy.”




Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.