So you’ve convinced the CEO that social media is here to stay and you’ve been given the green light to test a program. Now what? How do you use your internal and external resources most efficiently? Maybe you’re ready to jump in but prefer some guidance before the training wheels come off.
“BroadBased has a protocol to guide you to the right social media channels for your company,” says BroadBased’s Digital Media Strategist Tonisha Landry-Gaines. “Our steps include situation analysis, implementation, content development, customer acquisition, promotion and tracking. And just as with a traditional marketing strategy, there is no cookie-cutter answer that fits every company. Our recommendations are custom.”
Locally, The Blood Alliance is an example of a non-profit organization using social media to stay in touch with its audience. “Twitter and Facebook are just one part of a very comprehensive marketing plan,” says Valerie Collins, COO. “Tonisha has been very helpful in sharing best practices and providing structure and guidance to our team as we grow our efforts.”