App Launch: Florida Coastal School of Law

October 27, 2010

BroadBased was honored to collaborate with Florida Coastal School of Law (Coastal Law) to conceptualize, design and coordinate the launch of a custom iPhone app – a first for each party.

The app, designed as a mobile guide for faculty and students, features news items, a faculty and staff directory, calendar of events, listing of nearby attractions and a video gallery.

“As might be expected with any first foray, we hit some bumps in the road,” said Jan Korb, BroadBased’s CEO. “But we came away with a detailed protocol for future projects of this type, and gained invaluable insight that can only be obtained by going through the experience first-hand. We are really pleased with the final results.”

“We have a very robust connection with our students and faculty,” says Brooks Terry, Marketing Director for Coastal Law. “In addition to traditional outreach methods, we also utilize Facebook and Twitter as communication tools. The launch of a mobile app was the next step in our overarching communications plan. We believe Coastal Law is the first school of higher education to launch an app in Jacksonville.”

BroadBased is currently in strategy development with two additional clients for their app. If you are interested in the process, please call Tonisha at 904-398-7279 ext. 14, or consider attending one of our upcoming workshops described below.

Jan Hirabayashi

Jan Hirabayashi

Managing Partner

Jan Hirabayashi founded BroadBased in 1996 and is the company's managing partner and lead marketing strategist.