Logos University, headquartered in Jacksonville, recently selected BroadBased to assist with its online application lead generation. Logos, is a 37-year-old online, faith-based university offering undergraduate and graduate degrees for students preparing for a career in the ministry. By partnering with ministry leaders all over the world, Logos has enabled more than 40,000 graduates in 33…

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At BroadBased Communications, higher education clients often come to us asking for ways to boost the number of prospective students they’re reaching via social media. All too often, they report they’re active across a range of digital channels with no solid strategy in place and only limited success. Before we advise them on ways to go…

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In the age of digital, enrollment marketing methods have to engage today’s tech-savvy students to meet their goals. The key to engaging prospective students is to create a thoughtful strategy, technology and content to produce real, measurable results. How can you improve your digital strategy quickly? Our list will help you. Be Mobile-Friendly Prospective students…

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Attracting quality students to meet enrollment goals can be every bit as competitive for colleges and universities as generating sales is for companies — maybe even more so. For several years now, BroadBased has been working with higher education clients on increasingly sophisticated digital recruiting strategies. The most recent campaign, developed for Jacksonville University’s Brooks…

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Traditional enrollment marketing methods that lean heavily on direct mail and mass e-blasts are failing to engage today’s student. In response, many colleges and universities have over-corrected with insincere and poorly targeted social media efforts that rely too much on data and not enough on thoughtful, experience-driven strategy. These outreaches fall flat as well because…

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When Jacksonville University asked us recently to create a keepsake anniversary brochure, we were excited to take on the project — for more reasons than one. In this era when printed projects are often disregarded in favor of digital solutions, we continue to believe that printed pieces are still a highly effective solution to achieve…

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“We knew we needed to segment our prospective audience to put meaningful content in front of them,” says Alan Smodic, Web Communications Manager at Coastal Law. “This campaign targeted those specific students and brought them to our space. The quick success has given our admissions staff an outlet to connect with students as they choose…

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BroadBased is proud to have been chosen by Flagler College to help the college promote an important milestone in the storied history of its St. Augustine campus. In 2013, Flagler will celebrate the 125-year anniversary of the opening of the Hotel Ponce de Leon, a national historic landmark. The hotel, built by Henry Flagler in…

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Hot off the press, Florida Coastal School of Law’s (Coastal Law) Winter 2011 issue of Coastal Law Magazine highlights the school’s Center for Law and Sports with a cover story titled New Age Athletes as Social Entrepreneurs. The cover and article feature custom illustrations by Karen Kurycki, BroadBased’s Senior Art Director. Designed by BroadBased since…

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BroadBased was honored to collaborate with Florida Coastal School of Law (Coastal Law) to conceptualize, design and coordinate the launch of a custom iPhone app – a first for each party. The app, designed as a mobile guide for faculty and students, features news items, a faculty and staff directory, calendar of events, listing of…

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