B2B Marketers: Increasing Investments in Inbound Tactics

October 27, 2010

An August survey by Marketing Sherpa illustrates which tactics B2B marketers are setting aside more of their budget to accommodate. Big winners include websites, social media, virtual events and webinars, SEO email marketing and Pay Per Click (PPC).

The data supports the growing trend of marketers using these cost-effective inbound tools for lead generation.


Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.