Continuing a long tradition of BroadBased volunteerism, our marketing Broad, Tonisha Landry-Gaines, spent the last several months participating in planning efforts for Bank on Jacksonville, a new initiative launched to help usher people into the financial mainstream. Landry-Gaines donated her time by serving on the marketing committee and spearheading the development of the website.
The Bank on Jacksonville initiative is a concentrated effort to engage ‘unbanked’ and ‘underbanked’ individuals and promote the availability of low- and no-cost financial accounts. (Unbanked refers to those who have never had an account at a bank or credit union, and underbanked are those who may need to reestablish a banking relationship.)
The collaborative effort, with a partnership of 15 local banks and credit unions, the City of Jacksonville, the U.S. Department of Treasury, FDIC, National League of Cities and a number of local community organizations, was launched with a press conference at City Hall on Monday Oct. 18.
Learn more about the Bank on Jacksonville initiative and what it means for the First Coast at www.bankonjacksonville.org.