Landry-Gaines Banks on Jacksonville

October 27, 2010

Continuing a long tradition of BroadBased volunteerism, our marketing Broad, Tonisha Landry-Gaines, spent the last several months participating in planning efforts for Bank on Jacksonville, a new initiative launched to help usher people into the financial mainstream. Landry-Gaines donated her time by serving on the marketing committee and spearheading the development of the website.

The Bank on Jacksonville initiative is a concentrated effort to engage ‘unbanked’ and ‘underbanked’ individuals and promote the availability of low- and no-cost financial accounts. (Unbanked refers to those who have never had an account at a bank or credit union, and underbanked are those who may need to reestablish a banking relationship.)

The collaborative effort, with a partnership of 15 local banks and credit unions, the City of Jacksonville, the U.S. Department of Treasury, FDIC, National League of Cities and a number of local community organizations, was launched with a press conference at City Hall on Monday Oct. 18.

Learn more about the Bank on Jacksonville initiative and what it means for the First Coast at


Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.