REPORT: Social Media Workshops

October 6, 2010

Did you know that the average age of people using social websites is 37? This group is most probably within the age range of your OWN target audience in one form or another. These are the people making purchasing decisions that impact your business every day, and are engaged in social media at record levels. Informed businesses understand this trend and are extremely busy determining the best way to become a part of the conversation.

In September, BroadBased hosted two workshops that focused on social media. Our “Social Media Immersion Experience” is a roundtable workshop designed to engage topical discussions on the typical application of social media in business. This two-hour workshop, presented by BroadBased’s Digital Media Strategist Tonisha Landry-Gaines, presents best practices, case studies, and brief demos on social media solutions that produce measurable results for business.

“I thought it was very helpful in understanding how social media works in business,” said Hamilton Traylor, attorney with Fisher, Tousey, Leas & Ball, P.A. “And the intimate setting was conducive to exploring social media with parties who were focused on real world usefulness.”

Marci Larson, public affairs manager for the North Florida Transportation Planning Organization said, “The workshop included a cross section of attendees ­­– both in age and social media needs and understanding. The presentation was supposed to be two hours but it went an additional hour because everyone was so engaged. The training really gave me an additional boost in the ‘how to’ of social media.”

While there is no cookie cutter approach to social media, BroadBased believes that setting measurable goals and recording accomplishments (each of which vary from business to business) will help you achieve social media success.

For information about October workshops, or to host a workshop at your own business location, please call Tonisha at 398.7279 ext. 14. You can also learn more about BroadBased’s social media services on the Social Media Planning page of our website.


Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.