Converting capabilities into sales at Mac Papers Envelope Converters

January 25, 2011

How do you showcase a 160,000-square-foot plant that manufactures more than 15 million envelopes each day? Jacksonville-based Mac Papers Envelope Converters (MPEC), the Southeast’s leading manufacturer and supplier of printed envelopes, chose to do so with video. The new sales video captures the dynamic environment at the MPEC’s Jacksonville, Fla., production facility, which features printing, folding and window assembly capabilities.

BroadBased worked with the sales and marketing departments at sister companies MPEC and Mac Papers to coordinate message development and storyboarding. Jacksonville-based Barton Productions handled the filming and postproduction. David Bowers, Marketing Director for Mac Papers, said, “This was a first for us. BroadBased stayed on top of every detail and streamlined what could have been a difficult process. The video has been very well received by both customers and staff.”

View the sales video on YouTube.


Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.