Rebranding an iconic former church building as a public event venue isn’t an everyday challenge, but the logo produced by BroadBased Senior Art Director Karen Kurycki is truly, well, praiseworthy. The Live at Snyder! brand captures the familiar lines of the now-desanctified Snyder Memorial Church at the corner of Monroe and Laura Streets while conveying the excitement surrounding the building’s new role.
Karen worked with the City of Jacksonville’s Office of Special Events to develop the memorable logo for the Snyder building, which has become a popular spot for Art Walk activities and a venue for lectures, movies and concerts, with capacity for up to 300 guests.
“My biggest challenge was to make use of the building’s instantly recognizable façade while at the same time giving the image a ‘facelift’ for its new purpose,” Karen says. “With some playful angles and energetic typography, we were able to accomplish our goals.”