Top Picks: Online Ads and Mobile

The top priorities for marketing professionals in the months ahead will be online display advertising and mobile opportunities, according to an April online survey performed by Bizo. The results reported at MarketingProfs.com reveal that more than two-thirds of marketers (67.5%) plan to direct more dollars to online display advertising over the next year and a half, while 59% plan to invest more in mobile promotions. When asked to rank priorities over the next 18 months, marketers also indicated an increase in paid search and SEO (55.4%), social media (48.2%), and email (31.3%).

Source: Bizo Online Marketing Survey, April 2011