BroadBased in the News

October 25, 2011

In an October 2011 marketing article for 904 Magazine, Jan Korb, BroadBased’s CEO, writes about how to set a marketing budget. In the article entitled “Think Strategically” on page 24, Korb differentiates between a marketing plan and a marketing budget, and offers strategies to identify benchmark budget numbers in your own industry.


Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.