BroadBased in the News

In an October 2011 marketing article for 904 Magazine, Jan Korb, BroadBased’s CEO, writes about how to set a marketing budget. In the article entitled “Think Strategically” on page 24, Korb differentiates between a marketing plan and a marketing budget, and offers strategies to identify benchmark budget numbers in your own industry.

About Jan

Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.

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