SEO and the News Release
October 25, 2011
Although not all news releases will be picked up and covered by journalists, the content can be great for your company’s or organization’s website.
Much has been said about the dying art of the news release, including that it’s outdated and unnecessary. However, if content is king, then a more perfect news release can go a long way to support your SEO strategies and goals.
Although not all news releases will be picked up and covered by journalists, the content can be great for your company’s or organization’s website, thus giving you more content for social media sites. And if you’re creating content, shouldn’t it be perfect content that supports your SEO?
How does the perfect release support SEO?
The most powerful search engine-optimized news release should incorporate the keywords you’ve researched and rely on for search engines to find and rank your organization’s website. Including these keywords gives you another powerful piece of new content on the web. News releases often allow more space, longer forms of the keywords, and repetitive usage.
SEO releases should also include links to the most important content in your website. This requires your meta-tags and page URLs to fit with your keyword and SEO strategies. So instead of just sending readers to your website, we want to increase the clicks to certain pages. For example, if you’re launching a new product, you’ll want the release to include links to the specific product pages of the website.
Where does an SEO release help the most?
Hosting a regularly updated news section of your organization’s website is a great place for releases like this. Also, if you’re pushing out a release to a wire service like PR Newswire or BusinessWire, you will want your news release to be search engine optimized, as these types of releases tend to get posted online in various sites. If content is king, then inbound links are the prince.
Here’s a great article about how PR can help startups grow: 10 Essential PR Tips for Startups