Custom Illustration: Affordable and Effective

October 25, 2011

BroadBased recently completed the sixth issue of Coastal Law Magazine, the alumni, faculty and student publication for the Florida Coastal School of Law. The magazine, in its third year, has been honored several times since inception with design awards from The Council for Advancement and Support of Education.

A key feature of the magazine is the custom photography and illustration that is heavily featured each issue. Brooks Terry, director of marketing and communications at Coastal Law, takes the lead in selecting artists, using both local and out-of-town talent. “In addition to photography, we’ve featured photo-collage, watercolor, pen and ink and, in this latest issue, we worked with a local screen printer to create a one-of-a-kind piece for the cover story. He incorporated found art from antique text books,” said Terry. “I prefer using illustration because of its creative range and ability to draw the reader’s attention to something innovative and original. Not to mention that you won’t see it anywhere else.”

“Custom illustration is a very effective way to present stories that may be a less ‘tangible’ topic,” said Robert Hedges, BroadBased’s senior art director. “Illustration can capture a concept and be tailored to work perfectly with a headline. Photography is not always as flexible,” he said.

Regardless what your image needs are, remember there is an alternative to the ubiquitous stock image websites, and BroadBased can help you.


Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.