Putting the GATE in TailGATE

January 24, 2012

In November, BroadBased worked with Gate Gas Stations on a quick and successful Facebook sweepstakes campaign to increase its fanbase.

“Gate’s overall goal was to increase interaction with customers by doubling its 432 Facebook fans in three weeks,” says Despina Pappas, BroadBased’s public relations and marketing coordinator.  “We administered a sweepstakes offering in which the winner received two UF vs. FSU football tickets and a $100 Gate Gift Card.”

At the end of the campaign Gate had far surpassed its goal, finishing with 1,921 “Likes.”

To be eligible to win, a sweepstakes entry was required on a custom-designed Facebook landing page. The sweepstakes was promoted in stores, on Gate Station social media and with three weeks of regional Facebook advertising. Social media support by the University of Florida rounded out the awareness strategy.

That’s what we call a winning effort!




Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.