Goodwill of Northeast Florida Names BroadBased Its Agency of Record

September 11, 2012

We are proud to welcome Goodwill of Northeast Florida to the BroadBased family of clients! Goodwill’s strong brand, business focus and community-conscious mission make the organization a great fit for BroadBased.

Goodwill provides job training and placement services for job seekers in Northeast Florida primarily through funding generated from sales at its Goodwill thrift stores. The Goodwill Job Junctions annually serve more than 56,000 people, placing 10,800 into employment.

BroadBased is working with Goodwill on print and online marketing assignments related to the overall brand, as well as promotion of some of the organization’s business interests, including Bluetique in Ponte Vedra. Bluetique features designer and higher-end clothing lines, about 75% of which are donated items.

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Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.