New Website for The LBA Group Has Personality Plus

September 11, 2012

Revitalizing an online brand is an exciting prospect, especially when you get to work with a company as energetic and fun as The LBA Group.

A long-time client of BroadBased, The LBA Group is an accounting, consulting and wealth advisory firm based in Jacksonville and the largest local CPA firm in Northeast Florida.

The new website carries on the firm’s tradition of using custom illustrations and features them throughout the website.

“The LBA Group is a very diverse firm with comprehensive service offerings. In order to accurately and completely reflect our services and the team behind those services, our website has a lot of content – more than 150 pages,” said Jamie Thomas, the firm’s marketing director. “Presenting our services in an easy-to-navigate manner was priority number one, but expressing our personality and our differentiation in the marketplace is extremely important to us. We successfully accomplished that through the marriage of clean navigation and fun imagery that reflects our culture.”


Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.