Let’s Get Social

January 29, 2013

Using social media to keep consumers informed and cultivate customer relationships can be a productive strategy, but companies often discover that there’s more to it than simply creating a Facebook page. “We tried to maintain a Facebook media presence in the past, but it was difficult to execute with our in-house staff. We needed guidance,” said Karen Phillips, chief administrative officer at Goodwill Industries of North Florida.

She found the expertise she needed at BroadBased, which launched two Facebook pages, one for the main organization and one for its upscale designer retail store, Bluetique. “BroadBased developed an editorial strategy and posting style that serves each of our brand’s key messages and showcases store merchandise and specials,” Phillips said.

In addition to the Goodwill stores you are used to seeing, the Bluetique store, located in Ponte Vedra, was created to offer higher-end and designer apparel while continuing the Goodwill mission of training and employing people with disabilities and special needs. Additionally, Goodwill’s six Job Junctions (walk-in career centers) offer an extensive array of employment services, free of charge to anyone seeking employment. Learn more at www.goodwilljax.org.


Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.