A Fresh Look for Gainesville’s Digestive Disease Associates

June 25, 2014

When you work in marketing, you gain knowledge about a wide variety of industries. Case in point: developing a new website for Gainesville-based Digestive Disease Associates. The project resulted in a brush-up on physiology for the entire BroadBased staff. From designing to proofing this 100-page website, we all got a chance to satisfy our appetite for anatomy. (Sorry, but we couldn’t resist.)

While at first glance the topic may not seem to lend itself to creativity, the resulting website features custom illustrations by Russ Wilson and an interactive graphic that educates users on conditions for a variety of internal organs. The friendly, inviting presentation of the site helps put visitors at ease as they learn more about a serious subject.

Kudos to DDA for embracing the idea that important topics can be presented with creativity.




Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.