Jacksonville University Turns 80 — On Beautiful Paper

November 12, 2014

jacksonville-university-paperWhen Jacksonville University asked us recently to create a keepsake anniversary brochure, we were excited to take on the project — for more reasons than one.

In this era when printed projects are often disregarded in favor of digital solutions, we continue to believe that printed pieces are still a highly effective solution to achieve certain objectives.

The Jacksonville University project gave us an opportunity to prove that point, and at the same time to demonstrate how we could push the limits of paper, ink and our imagination while staying within budget.

The result: a 28-page book that features a specialty “matchbook” style embossed and foil-stamped cover, three paper changes, five inks and two varnishes. It’s a piece befitting the significance of the milestone and the appreciation the university has for its supporters and graduates.

“We knew we wanted a very special keepsake to commemorate our 80th year,” said Brooks Terry, Senior Director of Integrated Marketing and Communications at Jacksonville University. “We selected BroadBased as a design partner because of their experience in creating specialty pieces like this. They did not disappoint. ”




Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.