Google to Companies: No Mobile Site, No Top Rankings
April 28, 2015
Smartphones and tablets are quickly becoming the new standard for Web browsing. We’ve gone from hoping that a website will display well on our mobile devices to expecting it. And, now, so does Google.
The search engine giant has updated its algorithm to detect whether websites are
mobile-friendly and penalize those that aren’t. Sites that don’t meet Google’s new standards will be moved down in its search rankings.
How do you know where you stand? Google has released a tool to determine within a few seconds whether your site meets its mobile compatibility requirements. Simply enter your website address into the search bar on this page and click “analyze”: Google Mobile-friendly Tool
If the analysis determines your site is “Not mobile-friendly,” talk with the BroadBased team before you lose any more valuable traffic. Even if you get a congratulatory “Awesome!” there are other important factors to consider when evaluating the effectiveness of websites in the mobile world. BroadBased has experts in all forms of mobile advertising who can customize the perfect strategy for your specific goals and budget.
Potential customers who Google your products and services click first on companies that appear highest on the search list — and they stick around on sites that are quick to load and easy to navigate. So even if they find you in the Google results, they’re not likely to become customers if they have trouble using your site.
“When it comes to mobile we take the same approach as we do to traditional digital advertising; it’s all about results,” said Chris Ramaglia, BroadBased EVP. “From determining who we want to target and what devices they’re likely to be using, all the way through analytics and tracking. Our strategies are absolutely unique based on what will get our partners the most out of our campaigns.”
One of the key components to marketing success on today’s mobile Web is speed. When people are searching online from a smartphone or tablet they typically have even less patience for delays than on a laptop or desktop computer. Bottom line: even if your website ranks well on Google, if it takes too long to load on a mobile device your customers won’t wait.
Whether your website passed the mobile-friendly test with flying colors or it failed to make the cut, BroadBased is here to help. To find out more about how we can help you reach all your mobile customers on all their different devices, give Chris Ramaglia a call at (904) 398-7279 X17.