The Top Ten 2015 Marketer Metrics and Investments

April 28, 2015

Top 5 Areas for Increased Marketing Investment
• Social Media Advertising
• Social Media Marketing
• Social Media Engagement
• Location-based Mobile Tracking
• Mobile Applications

Top 5 Marketing Metrics for Success
• Revenue Growth
• Customer Satisfaction
• Return on Investment
• Customer Retention Rate
• Customer Acquisition

As reported by SalesForce.




Jan Hirabayashi founded BroadBased in 1996 and is the company's CEO and lead marketing strategist.