The Top Ten 2015 Marketer Metrics and Investments
April 28, 2015
Top 5 Areas for Increased Marketing Investment
• Social Media Advertising
• Social Media Marketing
• Social Media Engagement
• Location-based Mobile Tracking
• Mobile Applications
Top 5 Marketing Metrics for Success
• Revenue Growth
• Customer Satisfaction
• Return on Investment
• Customer Retention Rate
• Customer Acquisition
As reported by SalesForce.
